Marketing Manager

POSITION:                 Marketing Manager

 

REPORTING TO:       Assistant Property Manager

 

LOCATION:               North Vancouver, B.C.

 

 

Responsibilities:

 

Marketing & Advertising:

  • Prepare an annual marketing plan for the property and execute strategies & tactics that will increase traffic, increase merchant sales and increase market share

  • Promote the property consistent with established goals and revenue objectives

  • Plan and execute appropriate advertising campaigns, merchandising events, promotional activities and public relations programs

  • Assist with specialty leasing activities where required

  • Negotiate media and other marketing related contracts as applicable

  • Project the centre’s image in line with the company’s  posture as a good corporate citizen and business leader in the community; Foster positive tenant, consumer, community and philanthropic relationships

  • Initiate market research programs and keep current on market area changes, consumer and business trends as well as industry and competitive activities

  • Ensure management office/mall staff and merchants are informed of advertising schedules, events, etc.

  • Plan and execute special projects as required; Assist Regional Director of Marketing with duties as assigned

  • Update existing and write new content on the mall website

  • Write monthly Facebook posts and liaise with the company approved social media consultant to exercise best practices for Facebook advertising and campaigns

 

Budgeting & Reporting:

 

  • Prepare promotion fund budget and support schedules including control of funds through established accounts payable procedures.

  • Prepare monthly marketing reports and explain variances

  • Code and process centre marketing payables and analyze variances

 

Administration:

 

  • Work with the Property Administrator and Administrative Assistant to track and report monthly tenants sales by the 15th day of each month

  • Type and distribute correspondence to tenants

  • Assist with preparation of the monthly and quarterly reports

  • Work with the Administrative Assistant to maintain information in property directories and download information to the portal

  • Liaise with tenants and contractors as required or directed

  • Coordinate free tenant advertising opportunities including scheduling of tenant Facebook and website post requests, scheduling and facilitating table topper requests, scheduling and programming electronic message board

  • Track and report traffic counter data and Wi-Fi analytics. Work with the Maintenance Supervisor to monitor function of hardware and software for both systems

  • Complete and submit event/non-profit/community event requests for approval as part of the risk management process

  • Embrace and proactively support the company’s culture of environmental responsibility and social responsibility.

Qualifications:

  • 2 to 3 years of related experience.   Real Estate, Marketing, Advertising and Event Planning a definite asset. Strong background in Public Relations and Customer Service.  Proficient in spelling, punctuation and grammar.

  • Education - Post-secondary courses in marketing, combined with a strong service ethic commitment. Related post-secondary diploma or university degree an asset.  Is prepared to undertake educational opportunities as deemed relevant.

  • Communication/Relationship Skills – ability to communicate effectively, both verbal and written, strong working relationships, ability to exercise confidentiality; team player.

  • Organizational/Multi-Task Skills – ability to allocate one’s time effectively, work under pressure and manage tight deadlines, ability to handle multiple demands and competing priorities, adapt to new ideas and constant changes.

  • Computer Skills:  Intermediate skills in MS Word, Excel and Outlook: knowledge of JD Edwards an asset.

 

Work Schedule:

 

  • Typically Monday to Friday, Management Office Hours.  Must be flexible to work weekends and evenings.

  • Encouraged to attend networking and industry events (with prior approval) as well as some basic travel will be expected

Tell: +1 416-934-5018

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